Services We have a range of pre-packaged products, offered at a fixed price. BrandAnalysis ™ BrandPlatform ™ BrandPlan ™ Brand Team-package ™ TrendReport ™ We also help with tailor-made advice on project basis, when facing situations like corporate mergers, product launches, new competitive threats or other changes in the environment. We offer the following seminars. The brand-oriented perspective (half day seminar) Effective brand building (full day seminar) Great StrategyWorkshop Bring the management team or the department on a two day retreat, where we combine workshops on strategic issues with experience-loaded team-building. Located in unique traditional archipelago environment.

		BrandAnalysis Mapping the features of the brand and the environmental conditions. Internal factors (in the organization) as well as external factors (among consumers/customers and competitors).

		BrandPlatform A recommendation on what strategy to choose. Formulation of the promise to the market, designed to optimize business volume and profitability. Encompasses rational aspects, such as positioning and portfolio structure, as well as emotional aspects, such as values and personality. Includes a half-day joint workshop.

		BrandPlan Comprehensive action plan on how to implement the strategy and strengthen the brand´s contact points with the consumers/customers. Internal implementation –anchoring of the strategy and the values within the whole organization. And external implementation – recommendation of actions to raise chances of making the strategy succesful on the market.

		Brand Team-package Direction, coordination and evaluation of marketing actions, within the context of a “brand team”-model. Aimed at setting a common agenda for the key agency partners together with the client. We either lead the process or act as a supporting resource. If needed we also help setting up a brand team model. Usually agreed on six-month periods.

		TrendReport Exploration and presentation of consumer trends relevant for the product or business in question.